mode and running
Chain stores all kinds of mode and running
The traditional chain home furnishing store crazy expansion, in 2011 reached the pinnacle. A statistical data shows, up to now, the area of 10000 square meters of furniture stores at least more than 1000, to open a new store has large body of the feature, this year opened a new store at 150000, 200000 square meters, a, second city furniture market exists generally superfluous phenomenon. Red Star Macalline, unexpectedly the home, Yada, star, the national chain of speculators, practicing their years of heart-pounding set expansion plans, second-line brand stores also closely followed. Although many in the city, the dealer market withdrawal,Poly Bags Factory stores closing message is transmitted ceaselessly, also only be regarded as the inevitable result of market competition. Who wouldn’t want to be the final winner [update price commented ]? No one cares about the total market surplus is it right?, only care about their own territory is expanding fast enough.
In the hundreds of thousands of dealers” scream” after more than a year, for a chain of hypermarkets complaints in completely surface, cause a temporary clamour. A landmark event, was the beginning of Chinese furniture dealers union was no longer willing, dealers kidnapped role, they are trying to gather together for discourse right.
Since the traditional shopping mode, manufacturing enterprises have to choose more, then only to look the other way. In 2011, independent stores, shops, stores, direct sales business of self-supporting, designers channels, community shops and other emerging model to the attitude of the Challenger officially unveiled. In contrast with the traditional store mode competition in the process, they show their own advantage at the same time, also exposed their shortcomings, such as independent stores and store operation cost is high, the expansion speed is slow, lack of experience and the maturity of e-commerce logistics, direct sales stores its own lack of strength and so on, there is no one can really replace the traditional mode. The strength of the manufacturing enterprises,Office Furniture Limited is often a variety of channels at the same time to try out, divide forces.
In these models of every hue, value is generally considered to be the future direction of development of. 2010 Qumei “Song billion mission”, 2011 is the KUKA” Gu ” purchase splendor, Taobao promotional activities within a month traded more than 55000000, let others look jealous. At the same time, the network operator for the furniture piece of cake also has long coveted, throughout the home furnishing industry this year ‘s summit held much field; positioning of furniture business platform of home goods and Ali families respectively in Shenzhen and Beijing announced in 2012; the Shenzhen Furniture Fair, will be devoted to launch e-commerce shop Taobao Mall; love bee tide war from online to offline burn. Stimulus contrast, major furniture manufacturers have rolled up their sleeves, join them.
Although, as this year’s situation, business areas have been the traditional manufacturers to obtain critical success,Medosanbut the trend has become the 2012, the wind will be more florid.
